Wise —
Control

Banks have always had a taste for your money. Every international transfer, a little bite taken off the top. Hidden fees dressed up as exchange rates, moving slow enough that you don't notice until it's too late.

This motion ad was about how Wise fixes that: the one platform built for moving money across borders with minimal friction and complete transparency.

The idea was simple: make the theft visible. Make it funny. Make it unforgettable.

How we do it.

Stage 01

Storyboarding

We start every project with pencil and paper. It allows us to freely explore ideas, test new narrative possibilities, and decide exactly what to keep and what to cut before stepping into software.

Stage 02

Look Development

Our goal was to keep this piece in line with the established Wise brand identity while introducing a fresh perspective. We achieved this by seamlessly blending clean 2D graphics with dynamic 3D elements.

Stage 03

Animation

We studied the brand's DNA in depth to craft the motion language. The resulting animation style is snappy and high-energy, yet incredibly fluid and premium.